Case Studies

Clubs, Societies and Charities Referral Scheme
At Excalibur, we’ve built a reputation as one of the UK’s leading business-to-business communications providers. We believe the secret to our success is constantly coming up with new ways to offer our customers something that our competitors don’t. And we’re not just talking about great products, prices and customer service. It’s about giving that little bit extra, like the chance to raise revenue for a local charity.

“We believe it’s in our interest to support organisations that encourage the growth and development of the people in our community. That’s where the idea for the referral scheme came from. When a charity, society or club refers a business to us, we make sure a percentage of the profit from that contract goes to that charity, society or club. It’s a great way to secure new leads for our Sales team, and it gives us the chance to give something back to the community.”
David Hyett, Excalibur’s Group Marketing Director.

Southend Rugby Club was one of the first organisations to benefit from the referral scheme:

“I found out about Excalibur and what they do through one of the guys at the club. We contacted one of our primary sponsors and passed Excalibur’s details on to them. Not only was Excalibur able to save our sponsor a considerable amount of money on their mobile phone bills, their donation also helped us buy much-needed training equipment for our Youth team.”
Kevin Harman, Director of Southend Rugby Club.

The Clubs, Societies and Charities Referral Scheme is a relatively new initiative, but it has already attracted a high level of interest from our Sales team and we believe its popularity is only going to increase as time goes on.

“Dave Hyett was talking about the success of his partnership with Southend Rugby Club and it got me thinking. I already had links with my local rugby club, St Austell RFC, and I thought it would be nice to give something back to the club that had supported me, not to mention a great business opportunity for both parties. I asked around and got in contact with the club’s secretary. He was really keen to hear what I had to say and we struck up a sponsorship deal. We paid for the club’s new cross trainer equipment, displaying advertising plaques at their ground in return. We also set up a referral deal with them. If we manage to secure a contract with a company that the club has sent our way, we’ll share a percentage of the profit from that contract with the club. It’s worked out pretty well so far. I set up the deal a few weeks ago and I’ve already had two great leads. I’m definitely going to start approaching more clubs.”
Mike Wright, Corporate Sales Manager at Excalibur.